Essay example --

When the 20th century came around America faced many challenges such as immigration, urbanization, and industrialization. To respond to these challenges the populist ask for more government intervention to fix these problems. Imagine your favorite team losing by three touchdowns going into the 4th quarter. The only way to get back into the game is by throwing the ball. By throwing the ball more makes you try to score quicker and get back in the game faster. Government was becoming more progressive domestically and internationally. Progressivism was the reform movement that ran from the late 19th century through the first decades of the 20th century. During the movement leading intellectuals and social reformers addressed the economic and political questions that had arisen. These rapid changes brought with the Industrial Revolution and the growth of modern capitalism in America. U.S. government became increasingly activists in both domestic and foreign policy. Progressives sought to extend their vision of a just and rational order to all areas of society and some, indeed, to all reaches of the globe. For example, Upton Sinclair’s graphic description of the meatpacking industry in his novel The Jungle so deeply disgusted the American people. In response, Congress passed legislation that same year, hoping to clean up the industry and protect American consumers. All this influence of more government intervention started during the Reconstruction Era. This Era was one of the most turbulent eras in American history. It witnessed America's first experiment in mass democracy. Reconstruction remains relevant today because the issues central to it the role of the federal government in protecting citizens' rights. This entailed a dramati... ...cturing economy, propelling America's rise to become the leading power in the world. Business and industrialization centered on the cities. The building of factories and a need for labor convinced people in rural areas to move to the city. This shifted America’s demographics dramatically. The United States transformed from an agrarian to an urban nation. In response to the challenges of the 20th century, America needed a progressive movement that was directed at solving the problems created by the Rapid industrialization. It was a time of enormous changes in American life. The movement help fuel the United States become an international power and help secure its economic strength. It brought about laws aimed at relieving these problems and improving society. Even though it resulted in increased government regulation, the regulation was needed to modernize America.

Everyday Use Analysis Essay

â€Å"Everyday Use† is a short story by â€Å"Alice Walker†, it is a disdainful short story. A story about two sisters and a mom, that the two girls are totally different. Also teaching to stand up for what you want. This story is about a mom and a girl called Maggie that they live alone because the older sibling moved out. In the story Maggie and the mother have not seen how much Dee has changed in over six years. Dee in the short story sees that her sister Maggie and her mother have not change throughout these six years not a bit. In the story Dee and Maggie are examples of foil characters. Maggie is the very shy and polite one out of her and Dee. Maggie was the character that lived with mama, during the story it says that Maggie was burned in a house fire. This character is a character that would just blend into the background because of how shy she was, she wouldn’t talk to much; so she would rather just blend in with the surroundings. Maggie was a foil character because her and mama didn’t change nothing throughout the six years that passed, while Dee did change a lot; throughout those six years. Maggie is a good hearted kid, she would rather let Dee have the quilts that were promised to her, instead of fighting over them. Dee is sisters with Maggie in this story, she is the character who is very impolite, or that does things her way. Dee is the only educated character; it says in the short story that she left so that she could be educated. Dee is noticed as a character that does whatever she wants, and have it go her way. One example is that, Dee wears a brightly colored, yellow-and-orange, ankle-length dress that is inappropriate for the warm weather. This shows that she would wear anything she wants even if its inappropriate in any way. In the story mama wouldn’t let Dee have the quilts, and she became furious. This another example that she is very stubborn, because in the end she keeps the quilts. In this story i learned that being generous and polite will get you farther in life, but if you’re stubborn, and impolite you won’t get as far in life.

Gatorade †Marketing Project Essay

The Gatorade Company makes the world’s leading sports drink. In part, this is due to its ubiquitous marketing strategies that can be seen almost everywhere. Gatorade is the official sports drink of the NBA, WNBA, MLB, NHL and MLS. It is also the official sports drink of the NFL and has become part of a famous tradition, the â€Å"Gatorade Dunk† where the winning athletes of the Super Bowl empty the Gatorade cooler over the coach. Gatorade has also been advertised by some of the greatest athletes in history; from Serena Williams, to Peyton Manning, to Olympic gold medalist Usain Bolt, to probably the most famous endorser in NBA great Michael Jordan. Gatorade makes several products including the G series which consists of pre-game, thirst quencher and post-game beverages. There is also the G Series Pro which consists mainly of sports nutrition products. Then there is G Natural which contains more natural ingredients. The Gatorade Company also makes Propel Fitness Water. The Gatorade Company was not always such a large company nor was it created by an existing beverage corporation. It was created as a necessity by the team in which it’s named after: The University of Florida Gators. Gatorade was created in 1965 by a team of five scientists led by Dr. Robert Cade. The beverage was created to improve the athletic performance of the university’s football team. When more than a dozen of the players had fallen sick due to dehydration from the intense heat and training, the scientists researched dehydration and what the body loses during immense activity. They found out that sugars, salts and minerals were required to hydrate the human body after immense physical activity; water alone was not enough. They created an electrolyte-carbohydrate drink and supplied it to the athletes. The results were phenomenal. The Gators were able to outperform their rivals, especially in the latter half of the game where exhaustion seemed to cripple their opponents. The Gators went on to win their first Champion ship and soon after Gatorade was adopted by other sports teams. Supplying the beverage became more and more difficult for the scientists as demand increased, and after failed attempts to commercialize it, Stokely-Van Camp acquired U. S. rights to the drink and Gatorade Inc. was incorporated in Florida in 1967. After much success, the coach of the Florida Gators suggested the winning formula to the coach of the Kansas City Chiefs. The Chiefs were impressed and used throughout the entire season culminating with a Super Bowl victory. Much of the growth of the Gatorade Company occurred when it was acquired by Quaker Oats, which bought Stokely-Van Camp for $220 million in 1983. It was under Quaker Oats that Michael Jordan, who was arguably the most famous and fast rising athlete at the time, became the celebrity spokesperson for the company. Sales skyrocketed and Gatorade was once again the leader as the sports drink market grew to $1 billion by 1994. Also during its ownership by Quaker Oats, the product went global. It was and continues to be sold in numerous countries and several continents successfully. It also expanded its product line to include more flavor varieties. Towards the end of the 1990’s the sports drink market grew to $2 billion. With its consistent success, Gatorade continued to launch new products including Propel Fitness Water. In 2000, PepsiCo, a multinational corporation focusing on beverages and snacks, acquired Quaker Oats for $13 billion. It bought over Quaker Oats primarily for the Gatorade brand, which is still one of the corporation’s largest and most successful divisions. Gatorade continued to grow because it renewed its contract with Michael Jordan, campaigned its â€Å"Is it n you? † ad, and also signed a host of new celebrity athletes. Today, Gatorade has over a dozen plants where it manufactures the products it sells and is still the leader in today’s $3 billion dollar sports drink market. Target Market Description The original target market for Gatorade was sports teams. In fact, it was originally only sold to sports teams. It spread from the Gators football team to other Gators teams such as basketball. It then spread to other college sports teams until finally it reached professional teams in the NFL. It spread team to team until it became the official sports drink of the NFL in 1983 and was used by over 70 divisions and college teams. Sales trends increased with the same rapid pace. In the early 1980’s Gatorade led the $200 million sports drink market. Net sales were recorded at $90 million in 1982 and grew exponentially in the following years. By the mid 1980’s net sales were recorded at $170 million. During the latter half of the 1980’s Gatorade marketed its famous â€Å"Gatorade is Thirst Aid for that deep down body thirst,† this along with televised adds, strategic placing of the product on sidelines during big games and a growing sports drink market raised net sales to nearly $900 million by the end of the decade. The demographics of the Gatorade G Series target market: * Traditionally active males, aged 18 to 25. They can be students, just starting their careers, or well established. * They grew up idolizing many different sports athletes and teams, which still have an influence. * They make a very wide variety of incomes because Gatorade is inexpensive. It could be anywhere from $10,000 to $60,000. * Education could vary also, most have at least high school level education and some have college or above experiences. * These types of consumers may also be interested in other sport-related clothing and accessories. They may be interested in terms such as jerseys, hats, shoes or anything that will show off their allegiance to a team, sport or player. * The G Series’ core target is the 13- to 17-year-old high-school athlete, while G Series Pro’s target is the 16- to 24-year-old who is in the business of being athletic, whether as an elite athlete or personal trainer. A more detailed look at the MRI report gives a great glimpse into the target market for the sports drink industry. As highlighted in the index, 18-24 year olds are the core target market. With an index of 174, that means 74% of that age range are more likely to drink sports drinks. Moving further up the age range, 18-49 year adults provide a tremendous opportunity for this market. As highlighted by their percent down (which indicates the percent of those persons out of everyone that consumes a variable), 78. 2% of the total population that drank sports drinks were of that age group. Capturing the teen consumer has been identified as a priority for the brand, with the CMO of Gatorade, Ms. Robb-O’Hagan, conceding that teens thought the brand was dated. Last year’s shift to G was meant to grab their attention. With that accomplished, she said, the brand has been working with teens to test and promote the new products. Through May, a mobile locker room is making its way to high schools, showcasing the G Series products. â€Å"What we’re focusing on this year, from a marketing standpoint, is making sure that the high-school athlete understands the G Series, understands the three-part series,† Mrs. Robb-O’Hagan said. â€Å"If we land that strongly with the teen consumers, we have a lot of opportunity. A Reporter Report is complete with explanations of key numbers. Please note that all the numbers are based on the 2009 Fall MRI study, and that the projected numbers (000) are expressed in thousands. (Appendix A). Market Trends and Macro Forces According to the Beverage Marketing Corporation, the sports drink industry has actually shrunk in sales by 12. 3% from 2009. Considering that Gatorade holds over a 70% market share of the entire sports drink market, they saw losses in gallons produced by 15. 5% in that same year. In a more local look at the market, from 1986 to 2009, the geometric growth of the industry in America has been 11. 62%. However, considering the great growth for the first 19 years of its existence from 1986 to 2005 of 14. 3%, this number might be misleading. A more accurate picture can be painted by using the last 5 years, letting the state of the economy be fully reflected in growth. In this new scenario, the growth is at -. 27%. Gatorade markets not only to the athlete, but to the casual drinker as well: construction workers, restaurants, and families for dinnertime. Sales records for the sports drink brands for the year 2009 and 2010 are available in the Appendix B. Market Trends Changing Needs Gatorade being a sports drink primarily focuses on the needs of the athletes. The researchers believe that the athletes are looking for pre and post workout drinks. â€Å"The average consumer is already consuming during the before-and-after occasion,† said Sarah Robb-O’Hagan, chief marketing officer at Gatorade. â€Å"Different consumers have different nutritional needs on game day vs. training days. What we’ve seen as we’ve developed these products is different consumers mixing and matching their own regime to meet their needs. † In addition, in order to build long term brand loyalty Gatorade is focusing on target high school students between the ages of 13-17 years. â€Å"What we’re focusing on this year, from a marketing standpoint, is making sure that the high-school athlete understands the G Series, understands the three-part series,† she said. â€Å"If we land that strongly with the teen consumers, we have a lot of opportunity. What are also sparking the changing needs in this market trend are consumers increasingly focusing on their health. They are conscious about the effects of beverages on their own bodies. According to Mintel, a consumer packaged goods monitoring service, some of the product areas with the highest growth were in the sports and meal replacement categories, which place a greater emphasis on nutrition. More beverage companies are focusing their attention on adding new nutritional benefits to their new products, promoting a product’s ability to enhance sports performance. As the consumers are growing increasingly conscious about the contents of the sports drinks and the needs of the athletes are changing, so is the change in formulations of sports drinks. It is getting even more complicated. Sports nutrition companies are looking at low glycemic sugars as functional sugar systems to enhance endurance in certain products. These include newer functional sweeteners, such as isomaltulose and trehalose. Gatorade has risen to this challenge of balancing innovation with market needs. Beverage World selected Gatorade as the Winner for Brand Reinvention when it released the G-Series which includes the three products: Prime, Perform and Recover for before, during and after work out respectively. Macro Forces There are many macro forces that affect the sports drink industry. Among the most toxic is the current state of the economy. As we have discussed earlier, the poor spending power of consumers has shifted demand to less expensive alternatives, such as water or vitamin infused drinks. As the recession begins to lag into the next year, the sports drink industry can expect sales volume to remain at current levels. Given that the U6 rate (the most comprehensive form of unemployment that combines both unemployed and underemployed) is at 17%, discretionary income will continue to be a hindrance on this industry. While our competitor analysis is fully developed in the coming sections, it should be pointed out now that competition plays a significant role in this industry’s macro forces. Currently, there are two main competitors, Gatorade and Powerade, or Pepsi and Coke, respectively. Unfortunately there is no room for consolidation in this domestic saturated market, so the competitive battles that spur between the two eat away at costs and sales. A recent example comes from a lawsuit between these two companies. An article in the Beverage Industry relating to the industry issues reported a clash between Coca-Cola’s Powerade and Pepsi-Cola’s Gatorade on a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a â€Å"drag race† between horse-drawn carts, one of which was carrying 10 bales of hay and the other 50. The message was that 10-calorie Option allowed the 10-bale horse to win the race over the 50-calorie competitor. The lawsuit argued the ad sent the message that Powerade was more effective as a sports drink, as well as containing fewer calories. The matter was resolved in a matter of days, with Coca-Cola agreeing to modify the ad. Such trivial pursuits between the two are costly to the industry and companies themselves. In addition to the direct competitors, sports drinks are facing increased competition from bottled water like Vitamin Water and coconut water and nutritional drinks like skimmed milk and chocolate milk for hydration and nutrition. Coconut water, skimmed milk and chocolate milk are easy to produce and provide natural health benefits compared to the artificial electrolytes in popular sports drinks like Gatorade. While health concerns have had positive effects on the industry, there are also some negatives as well. A new study done by researchers at The University of Iowa suggests that the sports drink Gatorade erodes teeth faster than a carbonated soft drink. â€Å"I don’t think everybody realizes how erosive these things are, especially Gatorade and Red Bull,† Leslie A. Ehlen, a student at the University of Iowa – School of Dentistry tells WebMD. â€Å"People need to be aware that all sorts of beverages can be causing dental erosion. † Of course, this leads right back to another macro force in regulator procedures. Although in know will health issues like this loom over the industry’s ability to sell their products, the F. D. A (food and drug administration) can certainly dampen sales volumes if need be. The F. D. A has recently banned production of Four Loko as it the combination of caffeine and alcohol mix is extremely dangerous.

Railroad history Essay

The reasons why Villard failed to build a profitable railroad was that he never bothered to study much about railroads so he made many mistakes such as, he rushed to the wilderness to collect his subsidies he thought that by building the rail on an area with a beautiful view he would attract tourism in the area and so they would pay handsomely to tour, so he chose to build in the northwest because of its beauty. This increased the cost of building the railroad because he had to increase the bends, the steepness and the length of the railroad to be able to take in the rocky Mountain View. Villard also did create in areas around the hot springs in broad water county, Montana and at Bozeman costly health spas. This and more expensive buildings and structures made Villard go broke because the tourist opted to visit else where. Though the federal aid and foreign investors had given Villard some space for mistakes he made way too many. He was so eager to rush to the coast that he built when the cost of materials and construction in whole was very stiff. High cost amounts to high rates and this hindered the tourists from traveling through the NP. Railroad acted as an alternative mode of transport which farmers used to travel from rural areas to the urban market whenever they had need, they also used the railroad to transport their produce thus interacting with people from other parts of the country. As the railroad changed people’s experiences, it also changed the time concepts. If a person wanted to travel from point A to point B it became more faster than pre railroad days where one had to use horses on bad road, board a steamboat, Railroads decreased the cost of distance and increased the value of time.

Electric Medical Records Essay Example | Topics and Well Written Essays - 750 words

Electric Medical Records - Essay Example In addition, the paper will highlight network infrastructure and the end user devices and other technology considerations. There are stimulus programs and government initiatives in the United States, the European Commission of eHealth Action Plan, Canada’s Health Inforway, and China’s Guidelines on deepening the reform of the Healthcare System; which accelerate the clinical applications adoption. EMR infrastructure provides portfolio to offer integrated and validated solutions in the healthcare industry. EMR transforms electronic care processes in the industry. With a well developed IT infrastructure, there will be a high level of performance, security, availability, integration, and virtualization of health records. The computer network and technology infrastructure that supports EMR in healthcare infrastructure is EMC EHR Infrastructure Solutions Suite. As a current technology, it can transform and change completely the healthcare infrastructure. It can do this throug h consolidating, managing and virtualization of clinical applications effectively and efficiently. It can also ensure the security of personally identified information and protected health information in the delivery of care. EMC HER Infrastructure Solutions Suite can also protect both past and future healthcare information technology investment. The EMC HER Infrastructure Solutions Suite also ensure improvement of clinical workflow and productivity for collaborative and safer care decisions. This cuts out the present EMR framework that is being used. Although NextGen KBM 5.6 framework is advantageous compared to manual recording systems, it is wise enough for the recent medical data recording and maintenance specifications set by the federal government calls for the deployment of a more complex but smoother EMR technology. It is of much importance that a more centralized and coherent data administration system should be adopted. Development of online collaboration and adoption of u niform terminology are the major areas of challenge, where improvements are highly desired in order to advance the current EMR (NextGen and NEON, 2011). On a daily basis, healthcare organizations process an increasing data amounts. Currently, it’s a challenge to share information and connect affiliated doctors in a health system. In most healthcare organizations, there is no current technology that offers an end to end electronic medical record solution that enhances standards for accessibility, accuracy, and security. There is a manual system of processing patient flows which is tiresome and complicated. In the current situation, workflow processes are analyzed and documented. There are various inefficiencies and bottlenecks even in the billing system. The current processes that require and efficient EMR infrastructure include: Billing, scheduling appointments, referral management, procedures of office visits, patient check-in and check-out, and e-prescribing and laboratorie s (NextGen and NEON, 2011). There are various gaps and issues in the healthcare environment concerning EMR. There is a huge lack of innovation in the health records thwarting the attempts of doctors to advance the process and workflow of healthcare. The vendors of EMR control the data and even resist functionality improvement as well, although they reap financial gains from it. The EMR vendors have always insisted on the uniqueness of healthcare

Two-Variable Inequality Speech or Presentation Example | Topics and Well Written Essays - 500 words - 1

Two-Variable Inequality - Speech or Presentation Example Write an inequality that limits the possible number of maple rockers of each type that can be made, and graph the inequality in the first quadrant. The; is (0,200) the line slants from the left dropping to right. The line represented is solid. The pertinent segment in the graph is the 1st quadrant. The shaded region is from the line and ends at the origin of the graph. A chain furniture store faxes an order for 175 modern rocking chairs and 125 classic rocking chairs. Will Ozark Furniture be able to fill this order with the current lumber on hand? If yes, how much lumber will they have left? If no, how much more lumber would they need to fill the order? Explain your answers. A graph was obtained by drawing x axis horizontally and y axis vertically. An inequality equation was formed based on the questioned above and thereafter used to draw the graph. The shaded region was identified which then was used to obtain the solutions of the

Colour theory Essay Example | Topics and Well Written Essays - 500 words

Colour theory - Essay Example RGB colour model is a colour that is based on light. These three colours are the three primary colours with green replacing the colour yellow. When the three colours are combined, then it becomes possible to produce any other colour. This colour model is only used with source of light and does not apply to printing (Albers 2006). CMYK colour model is the colour method that is based on pigments. The initials stand for Cyan, Magenta, Yellow, and Black. K stands for black. When the four colours are used, it becomes possible to achieve other colours. CMYK model cannot reproduce the same amount of colour as the RGB colour model. This is the reason why when printed yellow-green at times appears slightly muddy. This is the method employed by printers the world over. It is also an intelligent way or mixing paints (Albers 2006). Colour space is a helpful conceptual tool for comprehending the capabilities of colour of a digital file or device. Thus, when one is trying to make a reproduction of colour on another device, the colour spaces reveal whether one will manage to retain the highlight or shadow detail, the saturation of colour as well as, by how much wither of the two will be compromised. The process of keeping colour consistency in digital photography runs from the minute one takes a photo, uploads it to the computer, converting the same to jpegs and printing it using a variety of output technology. The process of editing an image involves the existing profile of the image. This is what is referred to as a working colour space.